- On October 7, 2019
From now on, customers shopping at CH Bielawy will do their shopping at Nowe Bielawy. One of the first shopping centres in Toruń has just changed its name. As the owners argue, it is to emphasize the next chapter in the centre’s history, as well as draw attention to the significant changes that have taken place here in recent months.
The new logo was also presented in tandem with the new name. It now consists of a signet ring, i.e. a graphic element, which is a circle with the letter “N” representing the word “new”. The wave in the signet ring in turn symbolizes a separation of the past from the future. The current name appears next to the graphic.
In addition, customers benefit from a modern internet platform, which provides easy access to a map of the centre, also available in mobile, and a list of stores and contacts to them and announcements of events. The service also allows for the ordering of gift cards online and the ability to check current in-store promotions.
However, these are not the only changes associated with the new name. Thanks to the new leasing strategy, the shopping centre is organizing and refreshing its offer. As a result, customers can find popular fashion brands here, such as Carry, Big Star, Triumph, Ryłko or CCC. The Nowe Bielawy Shopping Centre is also known for its extensive interior design stores, which are represented by Jysk, home&you and the neighbouring Leroy Merlin.